The Print Report: LIVE at drupa 2024 with Linnea Wolken and Lisa Oakleaf

In this special episode of The Print Report, recorded live from Drupa 2024, hosts Debra Korn and Pat McGrew dive into an enlightening discussion with Linnea Wolken and Lisa Oakleaf of Ricoh Software. Broadcasting from the impressive Ricoh HENKAKU booth, which embodies the spirit of co-innovation, the conversation focuses on how Ricoh is leading the charge in modernizing print workflows and fostering vendor-neutral solutions.

Linnea Wolken and Lisa Oakleaf share their insights into Ricoh’s philosophy of being vendor-agnostic, allowing their software to integrate seamlessly with various systems and hardware, thus offering unparalleled flexibility and efficiency to printers. They highlight the importance of automation in streamlining processes, reducing labor, and minimizing waste. The episode also explores how Ricoh’s legacy of production software, originating from IBM, continues to evolve to meet the needs of modern printers by offering end-to-end visibility and control over print operations.

The discussion also touches on the significant challenges and opportunities in modern print environments, emphasizing the shift from seeing print as a commodity to leveraging innovative software solutions for differentiation and growth. By embracing digital advancements and focusing on customer needs, Ricoh is helping print shops transition into the future.

Meet the Presenters

Lisa Oakleaf

Lisa is a Colorado native who has always had a passion for print. Before beginning in product marketing at Ricoh, she worked in the commercial print segment for more than 20 years. Her experience encompasses all aspects of the print workflow: production management, scheduling, planning and advanced prepress integration from Kodak, Agfa, Screen and many more. Her fluency in offset and digital technologies has served her well in the product marketing landscape where Lisa manages commercial print software solutions. Always a customer advocate, Lisa applies their feedback to help develop better products for their business success.

Linnea Wolken

Linnea brings over 20 years of global business strategy, brand development and product management experience to Ricoh, where she is responsible for growing the worldwide awareness and demand of the production workflow software and solutions portfolio. In her role of Director, Global Marketing, Alliances & Operations, Linnea also manages global strategic partnerships and marketing operations for Ricoh which provides her a comprehensive view of the business, customers and markets. Prior to joining Ricoh, Linnea held key leadership positions at Hunter Douglas, US West/Qwest, and PepsiCo. Linnea earned undergraduate degrees in Business Administration and International Affairs, and holds a Masters in Business Administration with a concentration in International Business from Hofstra University. A New York native residing in Colorado, Linnea balances her time with her active family, dogs, enjoying the local ski slopes, and volunteering her ample skills as an accredited global marketing leader and speaker to various non-profit organizations and small businesses.

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